Most owners of a small business already know the admin is out of hand. The hard part is knowing which bit to fix first, and whether it is worth paying anyone to fix at all. That is what the free session is for. Thirty minutes on a video call with Rod or Petra, and you leave with a straight answer.
A plumbing business, a physio clinic, a cafe and accountants do completely different work and finish the day the same way.
56% of small business owners spend half their time running the business rather than doing the work they are paid for.
The day goes to the actual work, so the quotes and the invoices get done at night.
Every hour of that is an hour you're neither paid for nor off the clock.
The phone rings while you are on a job or with a patient, and it goes to voicemail.
Some of those callers ring the next business on the list. You never find out which ones.
Chasing an overdue invoice feels like nagging a customer you want to keep, so it waits another week.
Invoices are generally paid 6.6 days late, and your cash flow is affected by that delay.
The prices, the process, the customer history, and the reason you do it that way.
All of it lives in your head, which means nothing moves while you are busy, away, or asleep.
None of that is wasted. We usually start with what you already pay for and whether it can be made to work, before anyone talks about building something new.
No hard sell or pitch deck. We ask you to walk us through a normal week, then we do four things.
You tell us where the time goes. We listen and write it down.Investigate. We ask what each of those tasks costs you, in hours or in money, so we are looking at facts rather than impressions.
We name the one or two tasks worth fixing first and roughly what it would take to fix them.
You get that in writing afterwards, whether or not you ever work with us.
You get that in writing afterwards, whether or not you ever work with us.
Straight answers below. Anything not covered, ask in person.
Use them. Snapping a receipt or asking a question in plain English inside your accounting software is genuinely useful and it costs you nothing extra. What those features cannot do is the bit that is specific to you, where an enquiry arrives one way, gets quoted another way, and ends up in a system that does not talk to the first two. That gap is where your evenings go, and it is the only thing we work on.
Probably, for a first version. The question is what happens in a year. If he moves on, gets busy or loses interest, the knowledge goes with him and you are back where you started with something half finished that nobody understands. If he wants to build it and keep it running, that is a genuinely good outcome and we will tell you so in the session.
No. You need to know your business, which you do. We will not ask you to learn a new system or make decisions using words nobody uses out loud.
We will tell you exactly where your data sits, who can see it and what we would use it for, before you agree to anything. If you have obligations under the Privacy Act, or the New Zealand equivalent, we work inside them. If we cannot do something safely, we will say so rather than working around it.
Things break. That is why we either keep it simple enough that it does not need looking after, or we look after it for a set monthly amount. What we will not do is hand you something fragile and walk away.
A one or two-person business is not too small. Most of what we build is for businesses between two and ten. If your problem is genuinely too small to be worth paying for, that is a 30 minute conversation and a straight answer, not a sales process.
Who you will be talking to
Rod and Petra. Two people, both based here, and the same two people through the whole thing. Nobody hands you to an account manager, and the person who scopes the work is the person who builds it.
We have been working with AI for the last 4 years, and we understand small and medium businesses so they can stop spending time on repetitive tasks and focus on areas where they can add more value.
Petra Susanne Axelsson
Petra makes sure people actually use the thing. Software that nobody adopts is expensive decoration, and she's seen enough of it to design against it. She works with your team on how the automation fits their real day, which is why our builds are still running months after handover.
Rodrigo Acevedo
Rod finds the automation. Years of design and product leadership taught him one thing that stuck: most business problems are workflow problems wearing a disguise. He's the one asking why a task exists at all before anyone builds a robot for it. Built the Grant Finder because he was sick of doing the same research by hand.
If we are not the right fit, we will tell you during the session and point you in a better direction. No charge and no invoice.